Advertising agencies are hotbeds of creativity, with teams of talented graphic designers, writers, strategists, and ad agency folk working together to dream up, develop, and produce advertisements for clients. And, of course, it requires a lot of creative talent. So, how do you start a career in advertising? The best way to land an advertising agency job is through experience. Start by looking for internships, but do not stop there. Employers can spot an intern a mile away, so try to get experience in various agency departments and work your way up to the position you are after. Also, keep in mind that most advertising agencies are selective about who they choose to hire, so acing interviews will probably play a huge role in determining if you actually get hired.
What Is Ad Agency?
An ad agency is a creative company that works in advertising. Advertising and branding are at the heart of this creative industry and are essential to the advertising business model. Agencies provide strategic and creative services for advertisers who want to reach consumers and influence their behavior.
Intern at an Agency
When you start on your career track, it may feel like the path is set. You may get the job you want, start working in the line of work you want to, and then stay there until retirement. And for many, that is indeed the way it works. But for some, things get a bit more interesting.
Take a Position at the Entry Level
Working in an ad agency takes a certain type of person who wants to make their mark on the world, make a lasting impression, and help shape the world into an aesthetically pleasing place. If you think the only way to get into an ad agency is to work your way up, think again. Many ad agencies hire entry-level positions, including Marketing Assistants, Account Executives, and Project Managers. If you are someone with an entrepreneurial spirit, pursuing a career in an ad agency could be the perfect career match for you.
Perform Freelance Work
An advertising agency has many different responsibilities to its clients, but one of the most important is connecting with the consumers. A firm’s advertising department is responsible for producing promotional campaigns that ultimately get the public interested in a brand.
Create Spec Ads
Most people get their first job; after a year or so, they become part of an ad agency. It is a collection of people working together to help clients make more money. A good ad agency is made up of creative people, marketing people, and account people. In an ad agency, the more creative people than the marketing people, the better.
Contact Radio and Television Stations
Working at an advertising agency is an engaging way to pursue your creative interests and gain valuable work experience. To work here, you need a bachelor’s degree in communications, marketing, advertising, public relations, or a related field. You will also need to work as an intern at an advertising agency or with an ad agency.
Get an Advertising Education
Working in advertising is a fast-paced, competitive field. Countless professionals are vying for the same jobs, so you will need to be at the top of your game to snag the position. If you have the skills, the education, and the experience, you will be able to get your foot in the door and start your career in advertising. But you need to make sure you have the right education to do so.
Try Working in Sales or PR
Working in an agency is challenging but rewarding. Many entry positions have flexible hours, allowing you to work part-time or full-time. Working there is fast-paced, so having strong time management and organizational skills is beneficial. It can be exciting, as you deal with different clients, projects, and products.
Anyone who has ever worked at an ad agency understands that networking is the key to success. But what exactly does networking mean? It means first identifying who you would like to meet, then making yourself available to meet those people.
It is important to understand the value of work experience. The primary purpose of work experience is to give students an idea of what they may be expected to do in the role. This allows them to understand the role’s demands and what skills are needed.